GT DIGITAL / Gregor Trela

Gregor Trela — Media & digital strategist · Zürich

Inside media since 2008. Working on what comes next.

I’ve spent my career on both sides of the media market — planning and strategy at OMD, Zenith, MediaCom, Hearts & Science and Wavemaker, AdTech at YOC — for brands like ALDI Suisse, Credit Suisse and Coca-Cola. GT Digital is my independent practice: strategic advisory now, and a lab for what media becomes next.

See the experience Visit the Lab
Portrait of Gregor Trela
Gregor TrelaZürich

The path so far

2008 → now → next

  1. 2008Digital foundationsOMD · Zenith · Royal5
  2. 2015Integrated media at scaleMediaCom Zürich
  3. 2020Strategy, content & effectivenessHearts & Science · Wavemaker
  4. 2024The AdTech sideYOC
  5. 2025 — nowIndependentGT Digital
  6. NextExperimental Media LabAgents, automation, intelligence

01 — In short

The record, in four lines.

  • CHF 30m+ Media budgets steered across allocation, performance and audit. MediaCom Zürich · 2015–2020
  • 10%+ Higher media performance than the year before — on a reduced budget. ALDI Suisse · Wavemaker · 2023–2024
  • up to +25% Campaign ROI, through budget allocation and targeting. Hearts & Science · 2020–2023
  • Both sides Of the media market: agency side at Omnicom, Publicis and WPP; AdTech side at YOC. Germany × Switzerland

02 — Where to go

Where media has been, where it is, where it’s going.

03 — Selected brands

  • ALDI Suisse
  • Credit Suisse
  • Coca-Cola
  • adidas
  • Danone
  • PSA Groupe
  • Vodafone
  • Allianz
  • Delivery Hero
  • Sanofi
  • REWE
  • Bacardi

Career experience at OMD, Zenith, MediaCom, Hearts & Science and Wavemaker — not represented as GT Digital client work.

All brands, with where and when

04 — From the Lab

Experiment 01 · Live

Media planning that shows its working.

A planner that takes a brief, allocates the budget across twelve channels, estimates net reach and frequency against the real Swiss audience — and then challenges its own plan before a human signs it off.

Open the planner Visit the Lab

The workflow

  1. Client brief
  2. Brief parsing
  3. Strategy
  4. Budget allocation
  5. Evaluation
  6. Human approval Always

What it taught me

A plan earns trust when its benchmarks, formulas and limits are visible — and editable.

05 — Perspective

Technology is the tool. Judgement is the differentiator.

Six theses on media, technology and the strategist’s job — from allocation and incentives to agents that act only behind approval gates.

Read the perspective

Contact

Let’s talk.

If one of these sounds like you, write to me. A few lines are enough.

  • A leadership roleIn media, marketing or AdTech.
  • AdvisoryA media, investment or growth question that needs an independent, senior view.
  • A partnershipMedia, AdTech and technology companies looking for strategic collaboration.
  • An exchangeAbout where media is going — or about something in the Lab.
hello@gt-digital.ch LinkedIn Zürich, Switzerland
Imprint & privacy

Imprint

GT Digital
Gregor Trela
[Street and number], [postcode] Zürich
Switzerland
hello@gt-digital.ch

Responsible for the content of this website: Gregor Trela.

Client names refer to career experience at the agencies named; they are not GT Digital client work. All trademarks belong to their owners.

Privacy

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The site is hosted by Simply.com. To deliver it securely, the server records technical access data — such as IP address, time and requested page — in log files, and its firewall may set a short-lived technical cookie to tell visitors from bots. I do not use this data to analyse visitors.

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